Building the leaders behind PNG's sporting future
AS Papua New Guinea prepares for new opportunities in sport, including entry into the National Rugby League in 2028, 30 sport leaders from across the country have completed a new short course.
This is to strengthen the leadership, governance and commercial skills needed to manage and grow the sector and unlock wider economic and community benefits.
The Business of Sport in PNG programme brought together representatives from sporting organisations and government agencies to explore how stronger governance, strategic partnerships and sustainable business practices can realise the full potential of PNG's sport industry and support the ambitions of the National Sports Policy 2020–2050.
Sports represented included boxing, football, rugby union, rugby league, badminton, as well as representatives from universities, para sports, community organisations focussed on sports, and national federations.
Through Australia Awards, the Australian Government is proud to support PNG sport leaders to develop the skills, networks and knowledge to strengthen the sector and shape its future.
Sport has long been an important part of the relationship between Australia and PNG, bringing people together and creating opportunities on and off the field.
Participants explored how sport can generate benefits far beyond competition by attracting investment, creating jobs, supporting local businesses and strengthening communities.
They also examined practical approaches to sponsorship, marketing, fan engagement and organisational performance that can help sporting organisations become more sustainable and effective.
PNG Football Association Inc, Media and Communications Officer, Patricia Keamo said the program had broadened her understanding of sport's contribution to development and the importance of the relationship between Australia and PNG.
“The program has been an eye opener, especially with my role as I am overseeing marketing, branding and sponsorship for my organisation in addition to Media and Communications.
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